Marketing Specialist (Full-Time/ Permanent)
My Help Pty Ltd · Melbourne CBD, Melbourne · 📍 View on map
About this job
We are seeking a dynamic Marketing Specialist to join My Help Services, a respected Melbourne‑based provider of aged care and disability support, operating under the My Help Pty Ltd brand. In this full‑time, permanent position you will develop and implement strategic marketing plans, coordinate cross‑functional initiatives with care delivery teams, and represent the organisation at community events and digital platforms, all while contributing to the growth and visibility of a service that empowers individuals to live independently with dignity in the heart of Melbourne CBD.
My Help Services has built a strong reputation over more than 15 years of collective management experience, delivering personalised in‑home care that meets the diverse needs of older adults and people with disabilities. As a registered NDIS provider, the organisation places a high value on trust, transparency, and community‑focused communication, and it continually strives to enhance the quality of life for its clients through innovative, person‑centred support. This environment offers a unique opportunity for a marketing professional to blend strategic expertise with a genuine commitment to social impact.
- Develop and execute multi‑channel marketing campaigns that raise awareness of the company’s services among potential clients, families, and referral partners.
- Create engaging content including blogs, social media posts, newsletters, and video material that highlights success stories and the benefits of personalised care.
- Manage the company’s website and SEO strategy to ensure high visibility in search results and online directories relevant to aged care and disability support.
- Collaborate with care teams and leadership to translate service offerings into clear, compelling messaging that aligns with regulatory requirements and best practice standards.
- Analyse campaign performance using analytics tools, generate regular reports, and adjust tactics to optimise reach and engagement.
- Organise and participate in community events, webinars, and stakeholder meetings to strengthen brand presence and generate leads.
- Maintain compliance with privacy and data protection policies, ensuring all marketing materials respect client confidentiality.
Candidates should possess a solid background in marketing, with demonstrable experience in digital campaign management, content creation, and brand development. Strong communication skills, attention to detail, and the ability to work both independently and as part of a multidisciplinary team are essential. Familiarity with the health‑care or social‑service sector is advantageous, as is a commitment to ethical marketing practices and a genuine enthusiasm for supporting vulnerable populations.
- Proven experience in marketing, preferably within health‑care, aged care, or disability services.
- Strong knowledge of digital marketing channels, social media platforms, email marketing, and basic SEO principles.
- Excellent written and verbal communication abilities, with a portfolio showcasing successful campaigns.
- Ability to interpret and translate technical or care‑related information into clear, audience‑friendly language.
- Proficiency with analytics tools and the capacity to derive actionable insights from data.
- Highly organised, able to manage multiple projects and meet deadlines in a fast‑paced environment.
My Help Services offers a competitive salary ranging from A$90,000 to A$100,000 per year, reflecting the value placed on expertise and dedication. The role provides a permanent full‑time position with opportunities for professional development, a supportive workplace culture, and the chance to contribute to a mission‑driven organisation that makes a tangible difference in the lives of community members. If you are ready to bring your marketing expertise to a purpose‑focused team, we invite you to submit your resume and a cover letter outlining how your skills align with our goals.
Working at My Help Services means being part of a collaborative team that values continuous learning, professional growth, and a balanced work‑life approach. You will have access to regular training opportunities, a supportive management structure, and the chance to see the direct impact of your campaigns on the lives of clients and families across Melbourne.
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