Performance Marketing Strategy Manager II, Planning & Forecasting

About the Role: We are hiring a senior-level individual contributor to lead the Investment Planning function within the Uber Mobility Paid Strategy & Investment team. In this role, you will act as the strategic connector between global Paid marketing execution, strategic finance, Business Operations, and Paid measurement, injecting commercial acumen and Paid Acquisition measurement expertise into high-level investment decisions. You will own, run, and improve global alignment processes to ensure confidence in how Paid Media budgets are deployed, designing frameworks to standardize and elevate investment decisions while remaining agile in reacting to changing global marketplaces and regional needs.

What You’ll Do:

• Own the global Paid Investment strategy across all channels, driving evolving measurement, goal setting, and decision-making frameworks.
• Advise business stakeholders in Finance and Ops on how Paid marketing can accelerate adoption and solve business problems.
• Build and manage processes and investment frameworks across performance teams to keep goals and budgets aligned throughout the year.
• Review and challenge global channel plans, ensuring efficiency, alignment, and consideration of local opportunities or risks.
• Work with channel and regional Paid Strategy teams to ensure plans are executed as developed, including budget forecasts and KPIs.
• Monitor performance trends closely to derive key insights on investment opportunities and serve as a thought partner for leadership teams.
• Collaborate with Marketing Analytics and Data Science teams to design and develop new modeling tools for efficient budget allocation.
• Partner with AdTech teams to ensure investments across performance channels are properly set up, tracked, and measured.

Basic Qualifications:

• 6+ years of experience in performance marketing.
• Bachelor’s degree in marketing, economics, or equivalent experience.

Preferred Qualifications & Skills:

• High business acumen with a strong analytical mindset and the ability to communicate marketing results to drive cross-organizational alignment.
• Excellent verbal and written communication skills with the ability to narrate strategic vision clearly.
• Self-motivated and collaborative approach that inspires confidence and influences peer teams and stakeholders.
• Knowledge of cross-channel performance marketing strategy with an emphasis on measurement and efficiency.
• Experience working in a return on ad spend (ROAS) performance marketing framework and managing budgets in a marketplace business.
• Familiarity with Tableau and other business intelligence tools, with background in Strategy and Finance functions being a plus.

Additional Compensation & Location Details: For New York, NY and San Francisco, CA-based roles, the base salary range is USD $169,000 to USD $188,000 per year. For all US locations, employees are eligible to participate in the company bonus program, may be offered equity awards and other compensation, and can participate in a 401(k) plan alongside various other benefits. Offices remain central to our culture, and unless formally approved for remote work, employees are expected to spend at least half of their work time in their assigned office.

Uber’s mission is to reimagine the way the world moves for the better. We are proud to be an Equal Opportunity employer, considering all qualified applicants without regard to protected characteristics. If you require accommodations due to a disability or special need, please let us know.

• Job Category: Sales & Marketing